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 | | | | Conferences & Seminars | | |
 2010
 The Marketing Society of Cosmetics with ADETEM
Next conferences will be held on : 19th January (the venue is to be confirmed) – Paris, France 2009 ESOMAR FRAGRANCE 22nd-24th June - Cannes, France
"Fragrance innovation - Understanding consumers perception of fragrances" Claire Garrel, Consumer Research Manager Adriant Lise Dreyfuss, Sensory Project Manager
PANGBORN From 26th to 30th July in Florence – Italy Come and meet us at booth 7  2008
| 23th - 25th January 2008
Optimization of the methods relating sensory attributes and consumer preferences - AGROSTAT Louvain-la-Neuve ( Belgique )
Damien Brémaud - Statistician - ADRIANT
If you would like to get the poster presented at AGROSTAT, please contact : d.bremaud@adriant.com | | | |
2007 | | | 14 - 16th November 2007
Fragrance 2007 - Esomar World Research Conference
Huguette Nicod, Scientifique Manager - ADRIANT
Lise Dreyfuss, Project Manager - ADRIANT
| | | 12 - 16th August 2007
"From Sensory Marketing to Sensory Design"
Agnès Giboreau, Directrice Etudes et Clientèle - ADRIANT
Robert Haller, Manager Consumer & Sensory, DANONE Research - Centre Daniel Carosso | | 17 - 19th April 2007
In-cosmetics - "Costemics and the 5 senses: perception and description" Agnès Giboreau, Directrice Etudes et Clientèle - ADRIANT
| | 7 - 8th August 2007 Journée Formation Anakate / CNRS "Language and experiences sensitive : introduction to the semantic analysis of verbal data (collecting and processing)" "The words of Sensory"
Agnès Giboreau, Directrice Etudes et Clientèle - ADRIANT | | 2006
| | 6th March 2006 ANVIE’s WORKSHOPS
www.anvie.fr
Contribution to the workshop: "To understand the evolution of consumption : what strategies should be deduced, for which companies?"
Participant ADRIANT : A. Giboreau, Research and Business Director
STRATEGIES
www.strategies.fr
"The experiential and sensory marketing"
Participants ADRIANT : C. Albertini et L. Dreyfuss, Project Managers | | 2005
| "Tests with experts and consumers in sensory evaluation of texture and perfume" (A. Giboreau & L. Dreyfuss) IFSCC Conference, Florence September.
"Comparative aspects of sensory profiling and consumer tests for food and non food products" (A. Giboreau) ESN Conference, Madrid May.
Workshop Development of descriptive vocabulary and applied consumer studies for non food and personal care products (A. Giboreau & A. Goldman) . ESN Conference, Madrid May.
"The soundscape of public places : a new field for sensory research" (L. Dreyfuss, J. Tardieu, H. Nicod, S.Guerrand, A. Giboreau 6th RM Pangborn Symposium, Harrogate, August 5-7.
"Rules to elaborate attribute definitions: Do they improve definition efficiency?" (C. Dacremont, C. Egoroff, A. Jauneau, A. Giboreau, S. Guerrand, D. Candel & Dubois D.) 6th RM Pangborn Symposium, Harrogate, August 5-7. POSTER.
"Characterization of clusters of consumers" (A. Marchat, H. Nicod, S. Danilo, A Giboreau, N. Blot 6th RM Pangborn Symposium, Harrogate, August 5-7. POSTER.
"Term generation: the relative efficiency of comparative and monadic protocols" (A. Giboreau, C. Dacremont, S. Guerrand & D. Dubois) 6th RM Pangborn Symposium, Harrogate, August 5-7. POSTER.
"To achieve your sensory marketing by integrating its technical, physical and methodological limit" (H. Nicod) Stratégies Seminar, 5th July, Paris.
"How do the 5 senses influence the choices of consumers?" (A. Giboreau) Stratégies Seminar, 5th July, Paris.
Training "How to set up an efficient research for sensory marketing" (C. Garrel, L. Dreyfuss & S. Danilo) Stratégies Seminar, 5th July, Paris.
"Sensory Identity of Muscadet : milestones for the future" (L. Body) Loire wines’ fair, 1st February, Angers. |
2004
| "Sensory Marketing" (C. Garrel, A. Giboreau & L. Body) EDHEC’s Marketing Club, 2nd December, Paris.
"Essenso, an instant tool to serve Marketing issues" (L Dreyfuss) Marketing, Media and Opinion Research Fair, 30 November, Paris.
"Materials and tactile sensations : The sense of touch, its subjective measure and its impact on consumers" (A. Giboreau) , PAU 2004 1er Workshop international "Matériaux et Sensations", 27-29 Oct, Pau.
"Symbolic values and sensory properties for the positioning of a spring water" (C. Garrel & N. Blot) European conference on sensory science of food and beverages, Sept 26-29, Florence.
"Sensory and semantic properties of typical products" (D. Dubois & A. Giboreau) , A sense of identity - European conference on sensory science of food and beverages, Sept 26-29, Florence.
Round table "Sensory Design" (N. Blot) Luxury, Health and Beauty Fair, 2-4 June, Paris. |
2003
| "Mapping of the consumers’ perceptions and sensory preferences" (H. Nicod, P. Faye, A. Giboreau, P. Courcoux., D. Bremaud., M. Durand-Daubin & E. Telliet), Marketing, Media and Opinion Research Fair, 3-4 December, La Défense.
"Workshop on test conditions and context effects for non food consumer research" (G. Civille & A. Giboreau) , 5th R.M. Pangborn Symposium Juillet, Boston.
"Sensory marketing and ethnological approaches : a link between marketers and designer" (H. Nicod, N. Blot, A. Giboreau) , 5th R.M. Pangborn Symposium Juillet, Boston.
"Rules to elaborate descriptors definitions using linguistic theory and terminology know-how" (A. Giboreau, C. Dacremont, D. Candel & C. Egoroff) , 5th Pangborn Sensory Science Symposium Juillet, Boston.
"Perceptive free sorting on plastics with naïve subjects : an alternative to descriptive mappings and a tool for sensory segmentation of consumers" (P. Faye, D. Bremaud, M. Durand Daubin., P. Courcoux, A. Giboreau & H. Nicod) , 5th RM Pangborn Symposium Juillet, Boston.. POSTER.
"Effects of context on the description of olfactory properties" (A. Giboreau, I. Urdapilleta & J.F. Richard), Fourth International and Interdisciplinary Conference on Modelling and Using Context, Stanford, California (USA) June 23-25.
"Sensory studies to serve communications intra-company and customers communications" (A. Giboreau & H. Nicod , Symposium "To communicate on Sensory" Montpellier, 23rd January.
"The feelings perceived by consumer" (H. Nicod) , Symposium EBI Cergy Pontoise, 13 March. |
2002
| "The Sensory Packaging" (A. Giboreau) , SEMO 4th December.
"The Sensory Packaging of comsetics" (N. Blot) , Euroforum 2-3 October.
"Links between sound perceptions and objective measures : the case of cereals" (H. Nicod) , Euroforum 2-3 October.
"Validation of methods applied to sensory analyses" (H. Nicod), Symposium "Technical and normative approach of the validation of methods", Lyons, 14th March.
"Market Research tests with Consumers, Practical considerations" (Huguette NICOD), E.S.N. Seminar 21-22 November 2002 - Budapest – Hungary
"Inter-laboratory comparisons. Where do we stand in 2002 ?" (Huguette NICOD), ENSBANA Symposium, The innovations in the field of sensory metrology Dijon – 14-15 November Return to top | | |
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