The sensory profile on the international market: Limits and potential of Western Europe to Asia.

ADRIANT Morning,   Novembre 7th 2006, Salons Hoches - Paris.

Programme :
In Eastern Europe...

« To meet the innovating multicultural approches, Adriant sets up the experts panel from all backgrounds. But the differences in perceptions in Europe are significantly different from one country to another ? Is it necessay to internationalize the experts panel? »
Huguette NICOD, Directrice Scientifique - ADRIANT

« In response to the multicultural expectations, Danone proposes increasing polysensorielles experiences. In a draft to internationalization to Asia, what are the key aspects to consider to find and measure differences in perceptions between Europe and Chine? »
Delphine Le Mée, New Costumer Methods Danone Research -  Centre Daniel Carosso

 Le Packaging et la polysensorialité aujourd'hui

ADRIANT Morning , Juin  8th 2006, Hôtel Lutétia - Paris.

Programme :

The polysensoriel seeking senses.

«To meet the expectations of hyperconsommateur, brands offer still more and more polysensorielles experiences. In a context of increased signs competition , has "the polysensoriel" any limits? How to build a brand experience without saturating the consumer ?»

Béatrice Mariotti, Vice Président Directeur Général, Directeur de la Création, CARRE NOIR
Delphine Fauchère, Directeur Conseil Branding & Packaging, CARRE NOIR

Sensory Perception of packaging by the consumer

« Given the multiplicity of proposals linear poly sensory, brands are struggling to distinguish. In a competitive environment for innovation in high-risk, how to enhance its position? How to quantify sensory evaluations of consumers respond to a package? How to describe, differentiate its packaging? »

Sensorielle du packaging par le consommateur

«Face à la multiplicité des propositions poly sensorielles des linéaires, les marques peinent à se distinguer. Dans un contexte concurrentiel d’innovation à haut risque, comment valoriser son positionnement ? Comment quantifier les appréciations sensorielles des consommateurs face à un emballage ? Comment décrire, différencier son packaging ? »

Nicole Blot, Directrice des Etudes Qualitatives - ADRIANT
Agnès Giboreau, Directrice Etudes & Clientèle
Lise Dreyfuss, Responsable de Projets
Clotilde Raz, Stagiaire I.A.E. Dijon

In-use consumers’ tests
ADRIANT’s Morning, 24th March 2005, Hôtel de Crillon - Paris.

Syllabus:

- What are the limits of the tests in laboratories or in halls ? In which case should be conducted in-use tests ?
Claire Garrel, Research and Business Director.

- How to set up in-home tests? What are the strong points and weak points of the different practices (interviewers, parcel posts, telephone callback, Internet, …) ?
Véronique Leprince, Fieldwork Manager.

- Case study n°1 : Product test / Food – What are the best pastas to eat as a family?
Alexandra Ouisse, ADRIANT Project Manager.

- ase study n°2 : Sensory test / hygiene – How to modify the tactile and functional characteristics of a prototype in order to get as close as possible to the market leader?
Soizic Amice, ADRIANT Project Manager.

Open-ended questions in the consumer tests
ADRIANT Morning, 22nd September 2005, Hôtel Concorde Saint Lazare - Paris.

Syllabus:

- Why should we use open-ended questions ? What are the results looked after?
A report of the needs, - Agnès Giboreau, Research and Business Director, Multisectorial save Food business, ADRIANT.

- How to write open-ended questions ? What room should be given to them in the questionnaire ? How to analyze and interprete the answers?
Outlook of the practices, ADRIANT’s recommendations, by Camille Schwartz, ENSBANA & Sylvie Danilo, Project Manager, ADRIANT.

- Presentation of a case study in collaboration with MANE : The use of open-ended questions at MANE’s.
Methodology and example of application, by Agnès Fournier, Manager Market Research & Analysis Fine Fragrances EMEA V. FILS S.A., MANE.

The qualitative studies to serve sensory issues
ADRIANT Morning, 8th June 2004, Hôtel Meurice, Paris.

Syllabus:

- When should qualitative approaches be used in sensory marketing
Huguette Nicod, Sensory Development and Research International Director.

- Which qualitative methods should be pout in action and for what results
Nicole Blot, Qualitative Studies Manager.

- The "ethnosenso" studies of Adriant, in situ observations and interviews
Nicole Blot, Qualitative Studies Manager.

- Mixed approaches quali/quanti
Practical demonstration of different approaches through case studeis
Claire Garrel, Research and Business Director
Lise Dreyfuss, Project Manager

Sensory evaluation, "the sense of senses" serving marketing
ADRIANT’s Morning, 23rd September 2003, Hôtel Lutetia - Paris.

Syllabus:

- Sensory profiles, sensory mappings... tools to precisely characterize your product
Huguette Nicod, Sensory Development and Research International Director.

- Sensory profiles... tools to help setting up marketing strategies. Practical demonstration of different approaches through case studies
Claire Garrel and Agnès Giboreau, Research and Business Directors.

The 5 senses and their marketing applications
ADRIANT’s Morning, 3rd April 2003, Hôtel Lutetia - Paris.

Syllabus:

- How the senses of consumers impact their assessment of products?
Agnès Giboreau, Research and Business Director, Multisectorial save Food business.

- Preference mapping – the confrontation of the consumers’ vs our experts’ points of view
Claire Garrel, Research and Business Director, Food sector.

- Other approaches designed by Adriant to help the sensory positioning of products : sensory trade-off and perceptions mapping
Huguette Nicod, Sensory Develoment and Research International Director.